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XELLA Group Profile

Xella manufactures and markets building materials, gypsum fibreboard and cement-bonded dry lining panels together with lime and limestone.

With its Ytong, Hebel and Silka ranges, Xella is one of the world's largest manufacturers of aerated concrete and calcium silicate products. With Fermacell, Xella sets the tone for high quality dry lining applications and with Fels, Xella is one of Europe's leading producers of lime and limestone.

With 90 factories in 18 countries and sales and marketing organisations in 30 countries, Xella is flying the flag internationally. In the process, the marketing activities of the Xella Group are bundled into the three business units Xella Baustoffe GmbH, Fermacell GmbH and Fels-Werke GmbH. They have their own

production and marketing departments which means that the most diverse customer requirements are individually and expertly served in the different markets.

The Brand YTONG

Ytong autoclaved aerated concrete (AAC) is a brand of the century: Now, one of the strongest brands in the building materials market, that has long been a guarantee for the best thermal insulation and solid quality, also numbers among the premium group of top German products. At the same time it represents the culmination of an unparalleled period of development. In 1929 the first aerated concrete was produced in the Swedish town of Yxhult. "Yxhults Anghärdade Gasbetong", gave birth a little later to the world's first registered trademark for a building material, Ytong, which went on to change the construction industry for good.

The rapidly growing acceptance of the material is closely linked with the introduction of the Ytong building block in 1960. This newly developed large format block offered unheard of dimensional accuracy at the time and could be used to construct an almost seamless wall using thin bed mortar. It permanently and fundamentally changed the traditional masonry techniques. The Ytong blocks have been sold wrapped in yellow plastic film since 1967. This yellow film is part of the marketing strategy that places the emphasis firmly upon brand recognition.

For more information, please visit www.xella.com,