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It’s always interesting to discover how companies have evolved, and often the beginning starts with a pioneer. Ultimate Performance’s company history is no exception.

At our inception, the Personal Training industry was saturated with people disappointed with the unconvincing fitness advice given to them. Nick Mitchell, our founder, described this era as being filled with “ineffectual fitness fluff” and was frustrated with the way it pervaded every aspect of his beloved industry. Nick wanted to simply create a place where people knew that they could get results because they knew and trusted the Personal Trainers that acted as their guides.

Since the founding of Ultimate Performance we believe Nick has succeeded in his goal. The entire standard of British Personal Training has improved greatly since that day, boosted because of the bar set by Ultimate Performance. Of course, if one was to utilise a search engine there would be a large number of UP copycats who on the surface seem to broadcast the same message of method, culture and philosophy. What always seems to be missing, however, is the depth and quantity of results and accolades we have received over the years.

Our first gym opened in May 2009 in London City, held up with a strong team of just two full-time Personal Trainers! Since then, Ultimate Performance has experienced unprecedented growth, with a team of over 100 Personal Trainers.