Aither Entertainment is a mobile games development company and licensing agency founded in Hong Kong in 2016. The company pools together global talents to design game apps for users of tablets and smartphones with Apple iOS or Google Android operating systems.

Our website: www.aitherentertainment.com

To support our continuous growth and expansion, we are now seeking a high caliber candidate for the following positions.

1.  Assistant Marketing/Marketing Manager

Reporting to the Chief Marketing Officer, the Assistant Marketing/Marketing Manager will be responsible for the planning and execution of global marketing campaigns for their allocated titles.

Key Roles and Responsibilities

-          Help develop title’s global marketing strategy and plan, including competitive environment, target audience, positioning and acquisition & engagement plans.

-          Manage & execute marketing plan, across all marketing channels.

-          Collaborate closely with the rest of the publishing team - including PR, community and digital distribution - to ensure alignment of all plans.

-          Creation of marketing materials, working with agencies, freelance designers and development teams, including key art, trailers, in game assets, online ads etc.

-          Work with media agency on effective execution of media plans. Undertake post-campaign analysis.

-          Undertake commercial analysis as required by the company.

-          Become the brand evangelist and game expert for each title.

Key Skills & Experience

-          2+ year experience in a Brand/Marketing role at a global or regional level in Game or License Industries.

-          Marketing, Advertising degree and/or equivalent professional experience required.

-          Experience working on digital-first, game or license as service and/or early access titles is advantageous.

-          Commercial acumen with proven experience of creative and strategic thinking.

-          Ability to work under pressure with a demonstrated ability to successfully plan and execute projects on time and to budget.

-          Experience briefing and managing asset creation process, including gaining and implementing feedback from key stakeholders.

-          Excellent relationship building and teamwork skills – including ability to communicate effectively with development teams.

-          Proven written communication skills.

-          Expert knowledge of Microsoft Office, in particular PowerPoint and Excel.

-          Candidate with less experience will be considered as Assistant Brand Manager

2. Assistant Digital Marketing/Digital Marketing Manager

Reporting to the Chief Marketing Officer, the Assistant Digital Marketing/Digital Marketing Manager will be responsible for the planning and execution of global marketing campaigns for their allocated titles.

Key Roles and Responsibilities:

-          Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

-          Design, build and maintain our social media presence

-          Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

-          Identify trends and insights, and optimize spend and performance based on the insights

-          Brainstorm new and creative growth strategies

-          Plan, execute, and measure experiments and conversion tests

-          Collaborate with internal teams to create landing pages and optimize user experience

-          Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements:

-  2+ year experience in a Brand/Marketing role at a global or regional level in Game or License Industries.

-   Marketing, Advertising degree and/or equivalent professional experience required.

-   Experience working on digital-first, game or license as service and/or early access titles is advantageous.

-          Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

-          Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

-          Solid knowledge of website analytics tools

-          Working knowledge of ad serving tools

-          Experience in setting up and optimising Google Adwords campaigns

-          Strong analytical skills and data-driven thinking

-          Up-to-date with the latest trends and best practices in online marketing and measurement

-          Candidate with less experience will be considered as Assistant Digital Marketing Manager

Location

Causeway Bay

Benefits

We offer 5-days workweek and attractive remuneration package to the right candidate. Interested parties, please send your resume with expected salary via email.