Reports to: Digital Marketing Manager

KEY AREAS OF ACCOUNTABILITY:

• Develop engaging, creative, innovative content (text, images, video or HTML) for regularly scheduled digital posts, that builds meaningful connections and encourages prospective donors to sign up online
• Collaborate with other Fundraising staff to provide proper digital support and web content to maximize overall fundraising success
• Perform social media monitoring including managing Facebook comments and reply on-time according to guidelines and up to date information
• Assist to build and execute digital/social media fundraising strategy through competitive research, platform determination, benchmarking, messaging and donor identification
• Assist to design and implement regular donor conversion programs, new mobile apps, gift shops etc
• Oversee and update the website content, functionalities and donation forms
• Work with other teams to develop social media timelines and messaging coinciding with donor development campaigns and other brand messages
• Continuously improve by capturing and analyzing the appropriate social data/metrics, digital costs and returns, insights and best practices, and then acting on the information
• Support the team to organize and execute fundraising events
• Other ad hoc duties as requested by the Line Manager

QUALIFICATIONS, SKILLS AND EXPERIENCE

• Degree holder in Marketing or Social Media, Business Administration, PR/Marketing Communications or related discipline
• A minimum of 2 to 3 years proven working experience in social media marketing or as a digital media specialist
• Excellent video and photo editing skill sets including Photoshop, Adobe Illustrator & Premiere
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRM and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Fluency of both written and spoken Chinese (Cantonese) and English with good communication and presentation skills
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Capable to prioritize tasks and adapt to sudden changes of work requirement, such as putting up an appeal within 48 hours during onset of emergencies / large scale disasters
• Lots of initiatives and with a can-do and adaptable attitude

Don’t miss the opportunity to have career success and fulfillment while you deliver change for children to attain the right to survival, protection, development and participation.

We need to keep children safe so our selection process, which includes background checks, reflects our commitment to the protection of children from abuse. Candidates at the final stage of recruitment process may be requested to undergo Sexual Conviction Record Check by the Hong Kong Police. If you refuse to undergo the check, we have the right not to consider your application.

Interested parties please send full resume, including your current & expect salary and date of availability by clicking "Apply Now". Personal data collected will be used for recruitment purpose only.