Director of Sales & Marketing - The Peak Complex
Peak Tramways Co Ltd
- Company Industries:Tourism / Travel Agency
Job Information
- Post Date:2020-03-26
- Career Level:Senior
- Location:Not Specified
- Yr(s) of Exp:5
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time, Permanent
- Job Function:Direct Sales
Job Description
We are seeking an influential leader with sales & marketing experience to formulate and execute strategic business plan to achieve the company’s goals including a successful implementation of the Peak Tram Upgrade Project. Based in The Peak office, you will be a senior leader formulating sales, marketing and public relations strategies and lead the team to success.
- Exceptional opportunity and timing as we undergo a $600 million Peak Tram Upgrade Project
- Work closely with General Manager and HSH Group leadership team
- Competitive employee benefits including medical, pension and bonus schemes
Key accountabilities
- Oversee the sales, marketing and public relations function. Develop and execute the respective strategic plans for the Peak Tram and the Peak Tower to maximise exposure and maintain the positive brand image of the company, increase visitorship and visitors’ per capita spending
- Lead the sales function of the Peak Tram and the Sky Terrace including but not limited to new pricing strategies supporting the Peak Tram Upgrade and management of sales platforms and partners.
- Participate in tourist trade shows, organise familiarisation tours and deliver effective communication to all prospective agents and customers.
- Plan, execute and monitor marketing activities including digital marketing and joint promotions with tenants, media and corporate partners.
- Develop and maintain excellent relationship with Hong Kong Tourism Board, trade partners and media.
- Handle complaints, media enquiries and external communication during crisis to ensure positive company image is well managed.
- Collect market intelligence, analyse sales & marketing results, and provide reports for management review.
- Work closely with Head Office for branding and corporate communications
General Requirements:
- Bachelor in Business Administration, Marketing or Public Relations preferred
- Minimum 5 years’ management experience in sales & marketing field
- Positive and approachable, analytical, influential with strong conflict resolution, communication and leadership skills
- Self-motivated, independent and well-organised
- Travelling is required
We are delighted to receive your resume for further consideration through HSH Career Site and will communicate directly with suitable qualified applicants.
Company Info
About The Peak Complex
One of the world’s most spectacular city skyline views can be found at Hong Kong’s Victoria Peak, with The Peak Tower offering a dynamic retail and commercial property. Our journey started in 1888 when the Peak Tram was established as Asia’s first funicular railway, and an hour-long trip to the Peak by sedan chair was replaced by an exhilarating ride of under ten minutes. Today, this remarkable feat of engineering remains one of the most photographed icons of Hong Kong and is one of the top tourist attractions in the city, carrying six million passengers annually.
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