Group Loyalty Program - Assistant Manager, Marketing
K11 Concepts Limited
- Company Industries：Property Development
Job Information
- Post Date：2022-06-16
- Career Level：Middle
- Location：Tsim Sha Tsui
- Yr(s) of Exp：4
- Qualification：Degree
- Employment Type：Full Time, Permanent
- Job Function：Media & Advertising Strategic Planning Marketing / Public Relations Marketing - General / Suppo
Job Description
- Work directly with the Head of Group Loyalty Program to grow the brand and overall business of K Dollar Program
- Deep understanding of business KPIs. Support CRM Operation teams on marketing initiatives to help achieve commercial goals
- Collaborate with New World Group ecosystem partners on developing and executing holistic performance marketing and content strategies
- Execute various marketing programs and campaigns such as brand advertising, through the line marketing campaigns, social engagement & CRM communications
- Creative management. Advise our internal content and creative teams to maximize our content strategy on digital and traditional marketing material
- Manage ad hoc promotions reports and requests with efficiency
- Work with cross functional teams (CRM Operation, Analytics, Partnership, Digital Platform) to drive excellence for the Loyalty Program
- 4+ years of relevant experience in Digital Marketing responsible for executing and optimizing performance marketing campaigns, preferably in a reputable retail, eCommerce, loyalty program business
- Bachelor’s degree in Business / Marketing or related discipline
- Familiar with Meta (Facebook, Instagram), Google Ads, SEO, SEM, and Marketing Automation platform
- Experience with SQL and Salesforce Marketing Cloud is a plus
- Passionate about technology, high-end luxury lifestyle brands, and be part of a growing team
- Highly self-motivated and creative problem solver
- Experienced in working with agencies to drive quality deliverables and comfortable working in a fast-paced environment
- Sociable character and positive attitude towards new challenges
- Fluent in Cantonese, Mandarin, and English, excellent in verbal and written communication, presentation skills
Company Info
About K11 Group
Founded in 2008 by entrepreneur Adrian Cheng, K11 Group combines art and commerce in commercial and residential real estate, and a growing portfolio of brands across different sectors in Greater
China and around the world. Marking its 10th anniversary, K11 Group announced its most ambitious Museum-Retail development K11 MUSEA in June 2018, situated at the heart of the new $2.6bn Victoria Dockside art and design district developed by parent company
New World Group in Hong Kong, scheduled to fully open in 2019. In addition to its flagship K11 Art Malls, K11 Group also operates K11 ATELIER, a network of office buildings for the next-generation workforce; luxury residences for worldly travellers K11 ARTUS;
open education platform K11 Kulture Academy; the terrarium-inspired transformative retail concept K11 Natural; consulting and market research institution K11 Chinese Millennials Taskforce; and K11 Art Foundation, China’s first not-for-profit to incubate Chinese
artists and curators.
K11 Group is based in Hong Kong and has operations in Greater China, as well as investments in Europe and the US.
Through K11 Group, Cheng’s stated aim is to constantly innovate and “connect China’s cultural ecosystem and its emerging millennials and Generation Z with the world”, creating a new global
identity for Chinese millennials. By 2023 K11 Group will have gained a footprint in nine cities across Greater China.
| Position | Company | Location | Update |
|---|---|---|---|
| Duty Property Officer | K11 Concepts Limited | Airport Area, Islands District | 2025-12-01 |
| Duty Property Officer | K11 Concepts Limited | Airport Area, Islands District | 2025-11-17 |
| Management Trainee | Reasonable Software House Limited | Sham Shui Po District | 2024-10-08 |
| Assistant Officer, Property Management | K11 Concepts Limited | Tsim Sha Tsui, Yau Tsim Mong District | 2025-12-05 |