Responsibilities:

• Responsible for overall product marketing & marcom activities to support business growth in telecom and ICT products
• Formulate marketing strategy and lead the marketing initiatives, including customer events, eDM, SEO/SEM and Google assets
• Conduct online market research, customer journey tracking and behavior analysis to enhance marketing program effectiveness
• Working with external vendors in implementing online and offline promotions
• Conduct program effectiveness analysis and ad-spend cost efficiency analysis
• Define products & solutions positioning and organize marketing events for promoting new products & solutions to acquire business prospects
• Monitor and analyze competitor promotion activities and industry trend

Requirements:

• Degree holder in Marketing/ Business Management/ Information Technology or other related disciplines
• Well-equipped digital marketer with at least 5 years’ digital marketing experience
• Experience in telecom or ICT industries is preferred
• Good communication skills and analytical mind, self-motivated and result-oriented
• Excellent command of both written and spoken English and Chinese