Senior / Marketing Manager
Private Advertiser
- Company Industries:Others
Job Information
- Post Date:2024-07-14
- Location:Eastern District
- Yr(s) of Exp:At least 5 years’ digital marketing experience
- Employment Type:Full time
- Others:Product marketing & marcom activities
Experience in telecom or ICT industries is preferred - Job Function:Marketing Communications
Job Description
Responsibilities:
- Responsible for overall product marketing & marcom activities to support business growth in telecom and ICT products
- Formulate marketing strategy and lead the marketing initiatives, including customer events, eDM, SEO/SEM and Google assets
- Conduct online market research, customer journey tracking and behavior analysis to enhance marketing program effectiveness
- Working with external vendors in implementing online and offline promotions
- Conduct program effectiveness analysis and ad-spend cost efficiency analysis
- Define products & solutions positioning and organize marketing events for promoting new products & solutions to acquire business prospects
- Monitor and analyze competitor promotion activities and industry trend
Requirements:
- Degree holder in Marketing/ Business Management/ Information Technology or other related disciplines
- Well-equipped digital marketer with at least 5 years’ digital marketing experience
- Experience in telecom or ICT industries is preferred
- Good communication skills and analytical mind, self-motivated and result-oriented
- Excellent command of both written and spoken English and Chinese
Company Info
Private Advertiser
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