Job Description:

• Plan, implement, and manage the company's digital marketing strategy, including website, social media, search engine optimization (SEO), search engine marketing (SEM), email marketing, etc.
• Analyze web analytics data, such as website traffic, click-through rates, conversion rates, and optimize digital marketing activities based on the analysis results.
• Manage the company's social media accounts, develop content strategies, and increase brand awareness and engagement.
• Collaborate with cross-functional teams to ensure digital marketing content is consistent with the brand image and overall marketing strategy.
• Stay up-to-date with industry digital marketing trends and best practices, and develop innovative marketing plans.
• Manage and oversee the budget for digital marketing activities to ensure efficient resource utilization.
• Regularly report on the performance of digital marketing initiatives to senior management and provide recommendations for improvement.

Requirements:

• Bachelor's degree, preferably in relevant fields such as marketing, advertising, or digital media.
• At least 3-5 years of experience in digital marketing or a related field.
• Proficient in using website analytics tools (e.g., Google Analytics) and social media platforms.
• Knowledgeable about SEO, SEM, email marketing, content marketing, and other digital marketing strategies and best practices.
• Excellent data analysis and report writing skills.
• Innovative thinking and problem-solving abilities.
• Strong team leadership and communication skills.
• Familiar with industry trends and competitive landscape analysis.
• Excellent time management and organizational coordination abilities.