Responsibilities:

• Contribute and create editorial contents on our brands’ digital platforms including Facebook & Instagram to drive traffic to both offline and online channels and ultimately, boost sales

• To create social media strategies to improve brand awareness amongst target customers; drive engagement and build up communities online and turning them into brand advocates

• Involve in the end-to-end digital content process: from strategy planning and content creation to editing, scheduling, supporting photo shooting and Ad boosting

• Research and brainstorm creative and exciting content ideas for social media platforms

• Collaborate with other departments to ensure social media content is delivered in a timely schedule

• Oversee site metrics, interact with readers, and be responsible for creative design with in-house designer

• Understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel

• Responsible for paid strategies and will need to be adept at using tools such as Facebook Ads Manager or other paid options on channels

• Develop and maintain insightful Social Media performance reports

Requirements:

• Love social media and understand how social media works

• Writing and communication skills are a must

• At least 3 years of relevant experience in social media, digital marketing, luxury retail or multi-brand experience is an advantage

• Excellent Chinese and English writing skills

• Strong project management, writing and editing skills

• Good conceptual thinking, creative and attention to details

• Passionate, positive and willing to work independently and in a team

• Interested in and knowledgeable about fashion, culture and lifestyle topics

• Good Sense in fashion aesthetics

• Immediate available candidate will be an advantage
   

SIDEFAME LTD is the retail subsidiary of FENIX GROUP HOLDINGS LTD.  The Sidefame Hong Kong office markets a wide range of fashion and lifestyle brands including 45R, ANTEPRIMA, ANTEPRIMA WIREBAG, ATSURO TAYAMA, Cocktail, Marimekko and The Little Shop. The company has a network of over 60 stores in Hong Kong and China.

We cordially invite high caliber candidates to join our energetic team: