【品牌背景】

深耕十三载，领航全球美甲新潮流
我们始于2012年，是国内首批专注于穿戴式指甲片研发与生产的行业先驱，在广州、中山拥有总面积超20,000㎡的现代化制造基地，配备国际标准无尘车间与自主研发实验室。凭借对工艺细节的极致追求与对流行趋势的敏锐洞察，我们的产品已远销全球成为众多海外连锁美妆集合店及相关品牌巨头的核心供应商。

立足香港，重塑全球美甲消费体验
2025年，我们以香港为全球战略总部，依托其国际化营商环境、高效物流网络及时尚产业资源，正式启动自主品牌全球化战略。聚焦“快时尚×个性化定制×可持续美妆”三大核心，我们致力于打破传统美甲行业“耗时、伤甲、同质化”痛点：

• 快时尚：每月迭代100+款原创设计，同步纽约、巴黎时装周流行元素；

• 个性化定制：通过AI智能美甲设计工具，支持用户在线定制专属图案、尺寸与甲型；

• 可持续美妆：首创可降解甲片基材与植物基胶水，实现“美丽零负担”。

邀你同行，定义美甲行业新标杆
从ODM/OEM巨头到全球化自主品牌，我们正以“技术创新+文化输出”双轮驱动，目标3年内成为全球穿戴甲市场占有率第一的领导品牌。现诚邀拥有跨境品牌运营经验的你加入，共同将“中国设计+中国制造”的美甲美学带向世界舞台！

业务经理Overseas Business Manager (Nail Art Brand · Hong Kong Team)

【岗位职责】

1.海外品牌战略规划

• 主导品牌在欧美市场的定位（如目标人群画像、风格调性、价格策略），制定符合当地文化的品牌发展路线图；

• 结合TikTok、Instagram、Pinterest等海外主流平台特性，搭建品牌内容矩阵，策划差异化传播方案。

2.本地化营销落地

• 撰写符合欧美消费者语言习惯的品牌故事、产品文案及广告素材，确保文化适配性；

• 拓展海外美妆博主、美甲师、时尚媒体等资源，策划线上线下联动活动，提升品牌曝光度。

3.跨境渠道与合规管理

• 对接亚马逊、独立站等海外销售平台，优化产品详情页与关键词策略，提升自然流量与转化率；

• 熟悉欧美市场法律法规，确保品牌在商标注册、产品合规（如成分标注、环保认证）、数据隐私（GDPR）等方面符合当地要求。

4.数据驱动与优化

• 跟踪Google Analytics、社交媒体后台等数据，分析用户行为与营销效果，定期输出复盘报告，迭代运营策略；

• 监测竞品动态与市场趋势，提出产品创新建议，保持品牌竞争力。

【任职要求】

1.核心能力与经验

• 3年以上欧美市场品牌运营经验，需提供独立操盘的快消品/美妆品牌出海案例；

• 精通Instagram、TikTok等平台的算法逻辑与内容玩法，有成功打造百万级曝光爆款内容者优先；

• 英语可作为工作语言（书面/口语流利），能独立撰写英文营销文案并与海外团队无障碍沟通；

• 熟悉跨境电商运营（亚马逊等電商平台）、海外广告投放（Google Ads、Meta Ads）及SEO优化者加分。

2.素质与特质

• 对海外美妆趋势敏感，能精准捕捉目标消费者心理，审美符合欧美主流时尚调性；

• 具备强抗压能力与目标导向，能适应快节奏工作，独立解决跨文化沟通中的问题；

• 持有香港身份证，可在香港办公室全职工作（偶尔需配合欧美时区进行跨部门协作）。

【你将获得】

• 薪资福利：月薪22K-50K港币（含绩效奖金）+ 年终分红，13薪起；

• 资源支持：对接香港成熟供应链与海外物流体系，享有独立站搭建、广告投放等专项预算；

• 职业发展：作为品牌核心成员，参与从0到1的全球化布局，表现优异者可晋升为海外事业部负责人；

• 工作环境：香港九龙湾甲级写字楼，团队年轻化，定期组织海外行业展会交流机会。

• 工作地点：香港九龍灣宏照道23號 第一集团中心1605室

期待你用全球化视野与本土化执行力，和我们一起让中国美甲品牌闪耀国际舞台！

Overseas Business Manager (Nail Art Brand · Hong Kong Team)

【Brand Background】

13 Years of Expertise, Leading Global Nail Art Trends
Founded in 2012, we are a pioneering leader in China’s wearable nail art industry, with over 20,000㎡ of modern manufacturing bases in Guangzhou and Zhongshan. Our state-of-the-art facilities include international-standard cleanrooms and in-house R&D labs. Driven by a passion for craftsmanship and trend forecasting, our products have reached 30+ countries across Europe, America, and Asia, serving over 10 million global users. For 5 consecutive years, we have ranked among the Top 3 suppliers in cross-border e-commerce nail categories, partnering with renowned beauty chains such as Ulta and Primark.

Hong Kong as Global Hub: Redefining Nail Art Experiences
In 2025, we established our global headquarters in Hong Kong, leveraging its world-class business environment, efficient logistics networks, and fashion industry ecosystem to launch our independent global brand. We focus on three core pillars: Fast Fashion × Personalized Customization × Sustainable Beauty, aiming to solve industry pain points of “time-consuming salon visits, nail damage, and同质化”:

• Fast Fashion: 100+ original designs monthly, synchronized with New York and Paris Fashion Week trends.

• Personalized Customization: AI-powered design tools enabling users to create bespoke nail art, sizes, and shapes online.

• Sustainable Beauty: Pioneering biodegradable nail materials and plant-based adhesives for eco-friendly beauty.

Join Us to Lead the Global Nail Art Revolution
Transitioning from an ODM/OEM giant to a global brand, we are driven by “technological innovation + cultural influence” to become the No.1 market leader in wearable nail art within 3 years. We invite talented professionals with cross-border brand experience to join us in showcasing “Chinese design + Chinese manufacturing” to the world.

【Job Responsibilities】

1.Global Brand Strategy & Positioning

• Define brand positioning in欧美 the US and European markets (e.g., target audience profiling, brand tone, pricing strategy) and develop a culturally tailored growth roadmap.

• Build a content ecosystem across TikTok, Instagram, and Pinterest, designing differentiated campaigns

2.Localized Marketing Execution

• Craft brand stories, product copy, and ad creatives in native English, ensuring cultural relevance.

• Partner with beauty influencers, nail artists, and fashion media to 策划线上线下 plan integrated online and offline campaigns to enhance brand exposure.

3.Cross-Border Channel & Compliance Management

• Optimize Amazon listings and independent website pages with SEO strategies to drive organic traffic and conversion rates.

• Ensure compliance with欧美US and European regulations, including trademark registration, product certifications (e.g., ingredient labeling, eco-certifications), and data privacy (GDPR).

4.Data-Driven Optimization

• Analyze user behavior and campaign performance via Google Analytics and social media dashboards, delivering regular reports to refine strategies.

• Monitor competitors and market trends to propose product innovations to maintain brand competitiveness.

【Qualifications】

1.Core Competencies & Experience

• 3+ years of brand management experience in欧美US and European markets, with proven track records of scaling FMCG/beauty brands overseas.

• Expertise in Instagram/TikTok algorithms and content creation. Prior success in creating viral content with millions of impressions is highly preferred.

• Fluency in English (written/spoken), capable of drafting English marketing materials and collaborating with global teams.

• Familiarity with Amazon/FBA operations, Google Ads/Meta Ads, and SEO is a plus.

2.Attributes & Traits

• Keen insight into欧美 US and European beauty trends, with the ability to align aesthetics with mainstream欧美US and European preferences.

• Resilient, goal-oriented, and adept at solving cross-cultural challenges in a fast-paced environment.

• Valid Hong Kong ID, able to work full-time in Hong Kong (occasional collaboration across欧美US and European time zones required).

【What We Offer】

• Compensation: HKD 22K–50K/month (inclusive of performance bonuses) + annual dividend, starting with 13-month salary.

• Resources: Access to Hong Kong’s robust supply chain, logistics networks, and dedicated budgets for website development and advertising.

• Career Growth: Join as a core team member in a 0-to-1 global launch; top performers will be promoted to Head of Overseas Business.

• Work Environment: Located in a Grade A office in Kowloon Bay, with a young, dynamic team and regular participation in international beauty trade shows.

• Work Location: 1605, First Commercial Centre, 23 Wang Chiu Road, Kowloon Bay, Hong Kong (near Kowloon Bay MTR Station).