Job Duties:

• Collaborate in developing and implementing integrated marketing strategies covering SEO, SEM, social media, and content marketing to enhance brand awareness and generate sales leads.
• Manage content and undertake copywriting for digital marketing materials such as social media articles, website blog/forum post, YouTube video etc.
• Coordinate with in-house designers to prepare marketing materials, including websites, leaflets, advertisements, and related production tasks.
• Monitor market trends, conduct research on client markets, and analyze competitors' activities to inform strategic decisions.
• Provide support for various ad hoc duties as required, including participation in trade shows, client visits, and other marketing events.

Requirements:

• Diploma or degree in Communications, Marketing, or related fields preferred.
• Strong knowledge and experience in the mainland market and social media, including Zhihu/Douyin/FB/IG ads, Google ads, video editing, DoubleClick, Adobe, and Canvas, will be advantageous.
• Proficiency in leveraging AI tools (e.g., ChatGPT, ERNIE Bot) to craft engaging copywriting content in both Chinese and English.
• Knowledgeable in (OTC) trading such as FX & bullion is a plus.
• Responsible, creative and self-motivated.
• Fresh Graduated with outstanding marketing portfolio is also welcomed.
• Good command of spoken and written Cantonese, Mandarin, and English