Marketing Executive
Global Yacht Services Limited
- Company Industries:Others
Job Information
- Post Date:2024-05-28
- Location:Southern District
- Salary:$30,000 – $45,000 per month
- Employment Type:Full time
- Job Function:Marketing Communications
Job Description
This position involves a mix of creative, technical, and strategic responsibilities. The ideal candidate should have a passion and understanding of luxury marketing, excellent communication skills, and a strong understanding of digital marketing and event planning.
Responsibilities:
1. Aerial Photography and Videography:
o Operate drones to capture stunning aerial photos and videos of yachts.
o Use a camera to take high-quality photos and videos of yachts during charters and events.
2. Post-Production Work:
o Edit raw video footage and photos from yacht photo shoots.
o Enhance visual content to showcase the beauty and luxury of our yachts.
3. Search Engine Optimization (SEO):
o Optimize ISEO Yachting’s website and content for better visibility on Google and other search engines.
o Conduct keyword research, monitor rankings, and implement SEO best practices.
4. Paid Social Media Advertising:
o Create and manage paid social media ad campaigns (e.g., Facebook, Instagram) to reach potential clients.
o Analyze campaign performance and adjust strategies as needed.
5. Website Operations and Maintenance:
o Maintain and update the company’s website using platforms like Wix and Squarespace.
o Ensure that yacht listings, pricing, and other information are accurate and appealing.
6. Social Media Management:
o Manage ISEO Yachting’s social media channels (Instagram, LinkedIn, YouTube).
o Create engaging content, respond to inquiries, and build a strong online presence.
o Able to use Photoshop, Canva or equivalent to help create content.
o Basic video editing skills to create short videos from raw videos.
7. Print Collateral Creation:
o Design and produce brochures, flyers, and other print materials for charter and brokerage yachts.
o Collaborate with graphic designers and printers to ensure high-quality output.
8. Yacht Shows and Events:
o Act as a backup assistant during yacht shows and viewings.
o Represent ISEO Yachting professionally and provide information to potential clients.
Qualifications:
· Bachelor’s degree in Marketing, Business, or a related field.
· Proven experience in digital marketing, preferably in the luxury or marine industry.
· Proficiency in photography, video editing, and graphic design tools.
· Strong analytical skills and familiarity with SEO techniques.
· Excellent communication skills and ability to work independently.
· Passion for yachts and the luxury lifestyle.
Company Info
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