ABOUT YOU

You are a strong analytical person, data-driven, and passionate about video games and mobile app marketing.  You are familiar with mobile games and experience in Game Industry is a must (specially H Game).

ABOUT THE ROLE

We are looking for an enthusiastic Digital Marketing Manager.  In this role, you will work closely with project owners and producers to develop detailed strategic promotional plans for all company's initiatives.  The role includes responsibility for:

• Conduct market research, and bench marketing to identify the game target audience, product edges and define its positioning
• Build and manage marketing campaigns focusing on optimizing game visibility and conversion performance
• Raising brand awareness and online presence through mobile marketing projects and campaigns
• Manage company social media channels and engage users with interesting content and experiences on social media
• Work closely with our 3rd party partners including ad networks (such as Facebook, Google), tools and various other marketing partners
• Evaluate and develop post-mortems for all marketing initiatives
• Coordinate marketing research in order to incorporate key findings into future initiatives

REQUIREMENTS

• Degree holder in marketing-related fields
• 3-5 years of experience in digital marketing, preferably in consumer internet industry.  Experience in Game Industry is a must (specially H Game).
• Solid experience in digital media planning and app marketing
• Proficiency in analyzing data and using digital marketing analytics tools to measure and optimize campaign performance. Ability to make data-driven decisions and provide insights to improve marketing strategies.
• Demonstrable experience in leading and managing paid search, PPC, and SEO campaigns
• Proven ability to lead and inspire a marketing team
• Experience collaborating with cross-functional teams, such as sales, product, and design, to ensure cohesive marketing efforts aligned with overall company goals.

SKILLS

• Confident with relevant marketing & analytics tools (GA4, Google Search Console, Ahrefs or SEMrush, etc)
• Working knowledge of ad serving tools
• Business analytics, strategic development, project management, consumer research, relationship management, and problem-solving skills
• Keep abreast of market trends, demand fluctuation, and pricing strategies of competitors.
• Ability to translate campaign results into actionable insights and optimization - including developing key KPI and ROI metrics/dashboards
• Outstanding written and verbal communication skills (Cantonese & English) with an attention to detail

PERSONALITIES

• Caring
• Proactive and good communication skills
• Good team player
• Open and honest