About our company:

We are a fast-moving and aspiring cryptocurrency exchange based in Hong Kong, targeting the Southeast Asia market. Our mission is to build brand awareness and a strong community around cryptocurrency for both beginners and amateurs by listing new coins quickly and providing a seamless trading experience. Our operations are focused exclusively on markets outside of Hong Kong.

Job Description:

We are looking for a dedicated and detail-oriented Social Media Specialist to join our team. This role involves identifying and analyzing successful content and trends within the cryptocurrency niche, generating similar content using AI tools, and managing multiple social media accounts efficiently. The ideal candidate will have a strong understanding of social media platforms, especially Instagram, and be adept at using AI tools for content creation.

Key Responsibilities:

• Content Research and Curation: Identify and analyze high-engagement content and trends within the cryptocurrency niche. Curate visually appealing and relevant content for our social media channels.
• AI-Driven Content Creation: Utilize AI tools to generate original content, including hashtags and captions, ensuring alignment with current trends and audience preferences.
• Social Media Management: Manage multiple social media accounts, scheduling and pre-setting content to ensure timely and consistent posting.
• Community Engagement: Engage with our social media community, responding to comments and messages to build a strong and interactive community around our brand.
• Performance Tracking and Reporting: Monitor and analyze social media performance metrics, providing insights and recommendations for content optimization and strategy adjustments.
• Brand Representation: Act as a brand ambassador for the company, ensuring all content aligns with our brand voice and values.

Qualifications:

• Strong understanding of social media platforms, particularly Instagram.
• Familiarity with cryptocurrency and blockchain terminology and trends.
• Proficiency in using AI tools for content creation.
• Experience with Google Sheets for data recording and analysis.
• Ability to manage multiple social media accounts efficiently.
• Detail-oriented with strong organizational and research skills.

Preferred Skills:

• Experience in graphic design or digital content creation.
• Knowledge of social media marketing strategies.
• Basic understanding of SEO and hashtag optimiz