Are you ready to unleash your marketing potential and make real impact? We are currently looking for a talented Product Manager, direct report to our Marketing Director in Wyeth Nutrition.

Being a Product Manager, you will drive the growth of in-market sales and market share of the assigned brand, develop strategic business plan and translate the business strategies into consumers' engagement programs. You will also plan and monitor closely the marketing budget and ensure a good ROI to be achieved. 

By understand the brand essence and key messages, you will translate the products science into consumers' language, consolidate the brand image in target consumers' mind. You will also work closely with other commercial teams/ local functional teams / Regional counterparts to ensure the right activities are carried out in right time with right messages. 

Roles & Responsibilities

i.) Business Objectives & Planning

• Drive in market sales and market share of assigned brand. 
• Manage sales forecast, business building blocks, risks & opportunities in monthly business planning
• Shape brand's product portfolio by taking knowledge of current trends and anticipation of future move

ii.) Brand Imagery & Communication

• Formulate brand communication strategies to reinforce brand imagery and brand strength
• Define the brand's proposition and build up the brand's messages house under collaboration with Greater China / Regional counterparts
• Translate the products science messages into easy way to understand, appealing and compliant claims, create right messages to drive brand sales growth
• Manage creative agencies to develop & conduct effective communication campaigns & messages
• Lead the media agency for effective media planning and implementation

iii.) Integrated Marketing Strategies & Plan Execution

• Drive and strengthen the assigned brand's brand power & equity by formulating optimal brand strategies with cost effective ways
• Organize and develop compressive marketing plan, including ATL, online communication, consumers engagement programs, and other special events like Baby Expo
• Develop pricing strategy in collaboration with trade teams

iv.) Collaboration & Compliance

• Proactively lead brand discussions involving other commercial teams / department to plan and align activities for the brand
• Work with NPD team to work on I&R launch and shape future portfolio 
• Drive / take up organizational campaigns, policies, procedures and change
• Embed a culture of Trust, Respect and Excellence 
•  Adhere to relevant codes, standards, policies and SOP as well as regulations in accordance with local, regional and corporate requirements

Key Requirements

• University graduate in Business Administration / commerce / Food Nutrition related disciplines
• Minimum 6 years of solid experience in brand management in FMCG multinational working environment
• Work experience in managing nutrition products is preferred
• Proven track record of new product launch, brand P&L responsibility, project management, marketing campaign's planning & implementation
• Hands-on experience in agency management and cross team project coordination
• Team player who is able to work with different stakeholders & open to new ideas
• Strong problem solving and analytical skills
• Good command in both spoken and written English and Chinese (including Mandarin)

We, at all levels, are strongly committed to the Company, its development and its culture. We practice what we preach and give great importance to training and development of people. We offer excellent career development opportunities, attractive remuneration package, comprehensive fringe benefits and wellness programs to the right candidates. 

We are an equal opportunity employer and committed to workforce diversity with opportunity for continuous development and growth to all employees. Please apply in full resume (in Microsoft Word or PDF format) with your employment history, present and expected salary via "Quick Apply".

(All information will be treated in strict confidence and will be used exclusively for recruitment related purpose only. Information of unsuccessful applicants will be destroyed upon completion of the recruitment process.)