Key responsibilities:

Assist the Director of Business Development and Marketing in planning and implementation of the Company’s digital marketing services including:

Major duties:

1. Oversee the Company’s overall digital marketing strategy and program tactics to maximize brand awareness, enhance brand image and generate sales leads for business growth. 
2. Liaise internally with inter-departments and externally with social marketing agencies to conceive and develop marketing programs for the company’s social media channels including facebook, Instagram, Xiaohongshu, corporate website and eShop. 
3. Ensure smooth implementation and maximum cost effectiveness of the social media campaigns. 
4. Analyze campaign results and effectiveness, compiling management reports on KPI performances, market responses, customers’ feedbacks, and providing recommendations for improvements to maximize return on investment.
5. Maintain and update the content of the Company’s corporate website and eShop.
6. Seek continuous breakthrough and innovation in social marketing creative approach and media deployment to build aspiring leadership image of the brand. 
7. Liaise with licensor brands on marketing needs including advertising and promotion campaigns. 
8. Keep track of the latest trend and development in digital marketing and make appropriate recommendations to the Company accordingly. 
9. Participate and report in weekly Management Meeting, Sales & Marketing Meeting and other monthly meetings with different departments on campaign status, market feedbacks and respective business solutions.
10. Develop and provide coaching for subordinate team member to enable them to perform to their highest professional standards 
11. Perform annual staff performance appraisal.
12. Other ad-hoc project assigned by senior management.

Requirements:

1. University Graduate in digital marketing or related disciplines
2. At least 3 years working experience in digital marketing and preferably in luxury consumer goods category.
3. Strong project management and analytical skills with good business sense.
4. Resourceful and results oriented.
5. Excellent verbal and written communications in Chinese (Cantonese and Putonghua) and English.
6. Able to work under pressure and deal with difficult situations in a friendly manner