RESPONSIBILITIES

CRM Strategy & Execution

• Develop and implement CRM strategies to enhance customer engagement, retention, and lifetime value.

• Own the customer journey mapping and lifecycle campaigns across email, SMS, app, and other digital channels.

• Plan, execute, and optimize CRM campaigns including product launches, promotions, and loyalty programs.

• Design & Implement loyalty program, customer journey automation & CRM activities to engage customers, build sustainable growth on membership lifetime value.

Data & Insights

• Manage and monitor data acquisition strategy.

• Analyze customer data to identify segmentation opportunities and behavioral trends.

• Support new product launches and seasonal campaigns with targeted CRM initiatives Ensuring CRM communications and database segmentation effectiveness for targeted marketing activities in respect to customers’ purchase behaviours.

• Monitor campaign performance and generate actionable insights to improve ROI.

• Work closely with internal departments (e.g. IT & Consumer Behavioral Science), external partners to ensure the CRM works effectively and ensure smooth execution of in-store promotion.

Strategic Partnership

• Develop and execute partnership acquisition strategies with trades and potential partners in bank, retail, hotel and other sectors.

• To strengthen the loyalty program's variety, maximize program's popularity and assist Sales team to achieve revenue target of overall business.

• Manage program's communications content including social media, website, eDM & SMS.

• Managing overall inventory level to ensure the effective operation of the loyalty program.

• Conduct regular reports for internal review.

REQUIREMENTS

• Degree holder in Marketing, Business or related disciplines.

• Min. 5 years of marketing experience, preferably in Beauty Industry or CRM agency.

• Strong communication, interpersonal & presentation skills with a proactive sense of ownership.

• Good knowledge in data-driven and CRM-focused mindset is a must.

• Experience with Tableau is a plus.

• Obsessed with customers and experience with campaign measurements (effectiveness/ efficiency).

• Strong analytical mind with good report writing skills, and able to transform data into actionable insight.

• Highly organized and detail-minded. Comfortable working under tight deadlines and managing multiple projects simultaneously.

• Excellent team player, self-motivated, with creative thinking.

• Good Command of Chinese and English.

We offer opportunities for development in addition to a competitive remuneration and benefit package to the right candidate.

To know more, please visit:

https://www.apgroup.com/int/en/careers/global-network/global-network.html

Personal data provided by job applicants will be used strictly for recruitment purpose only.

Established in 1945, AMOREPACIFIC Group is Korea’s No.1 skincare and cosmetics corporation and a blue chip stock. AMOREPACIFIC Hong Kong distributes the flagship brands under the Group, including AP Beauty, Sulwhasoo, LANEIGE, Ryo and Mise-en-scene.\nIn 2015, we are honored to be the first multi-national beauty company receiving the world class Quality Gold Award from Hong Kong Management Association. As the Asian Beauty Creator, we continuously introduce innovative and high quality products to meet the ever-changing needs of customers to achieve sustainable business growth. Guided by our people-oriented culture, we strive to deliver positive and memorable customer experiences.