Role Introduction

Reports to: Head of Digital Innovation

Department: Digital Department

The role is part of our Digital Department (DGT), which is committed to becoming one of the world’s greatest service brands by transforming into a digital leader known for our strong digital culture and capabilities.

As the Digital Innovation Manager, you will be leading digital transformation initiatives within our organization, fostering a culture of innovation and enhancing overall efficiency at Cathay.

As the Digital Innovation Manager, you will play a pivotal role in driving digital transformation across the organization, cultivating an innovative mindset, and improving operational efficiency at Cathay.

Key Responsibilities

• Partner with IT, Digital Experience, and business units to manage the innovation pipeline through understanding customer needs and applying data and technology

• Implement the process for managing innovation including discovery workshops, ideation activities, and identifying candidates for proof-of-concept, trial, and adoption

• Support funding and governance of innovation projects, build and evaluate business cases for investment decisions

• Present regular updates on innovation project progress to senior leadership and key stakeholders

• Develop strategy and implement initiatives such as workshops, campaigns, and events to foster a culture of innovation

• Plan and deliver communication campaigns on digital leadership for internal and external audiences

• Assess the current innovation culture, define the desired future state, and recommend initiatives to bridge the gap

• Collaborate with Cathay Academy (Learning & Development Department) to develop and expand the Digital Curriculum for technology adoption

• Build and lead a high-performing team within the Digital department, and establish partnerships with change champions and digital representatives

• Collaborate with external partners like start-ups, tech companies, universities, and internal teams to accelerate innovation and ensure successful delivery of initiatives

Requirements

• University degree in Business Administration, Computer Science, Analytics, Digital or related discipline

• Minimum 7 years of working experience in Digital, IT or Project Management, preferably in new technology, start-ups or consultancy

• Experience in travel and lifestyle businesses will be an advantage but not a must

• Experience in program delivery and strong understanding of digital landscape in Hong Kong and Cathay’s key markets

• Great team player with ability to inspire, build trust, and promote collaboration among stakeholders in sizeable organization

• Proactive, fast learning, independent, and passion for digital excellence

• Take ownership, resourceful and decisive with excellent influencing, interpersonal, and team leadership skills

Application Deadline: 20-Nov-2025

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods. 

Cathay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business – Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, cargo business Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.\nCathay Pacific was founded in Hong Kong in 1946. The Group has been deeply committed to its home base, extending to the rest of Greater Bay Area, and making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres.