About the Job

The Assistant Marketing Manager will be responsible for developing and executing strategic marketing plans for international markets that align with our business objectives and enhance our luxury brand presence.  This role requires a good understanding of the luxury retail in regional landscape and the ability to manage multiple marketing campaigns across various channels. 

 

Key Responsibilities 

• Strategic Support: Assist in developing and implementing marketing strategies that support overall company goals and objectives for international markets. 

• Brand Management: Ensure brand consistency across all marketing initiatives and platforms, strengthening brand equity in the region.  

• Campaign Coordination: Oversee the planning, execution, and evaluation of in-markets marketing campaigns, ensuring they are on brand, on budget, and deliver measurable results. 

• Collaboration: Work closely with cross-functional teams and external partners to ensure cohesive marketing efforts. 

• Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and threats within the retail sector. 

• Budget Assistance: Assist in managing the respective marketing budget, ensuring effective allocation of resources to maximize ROI. 

• Performance Tracking: Monitor and track key performance indicators (KPIs) to measure campaign effectiveness and support data-driven decisions. 

 

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field. 

• Minimum of 6 years of all-round marketing experience, preferably in luxury retail with regional exposure.

• Hands-on experience in digital and social media marketing with demonstrated success; agency experience is a plus.

• Proven track record in developing and executing successful marketing campaigns across various channels.

• Strong Excel skills with an analytical mindset to interpret data and translate insights into actionable strategies. 

• Excellent communication and interpersonal skills, with the ability to build relationship at all levels of the organization. 

• Excellent written and spoken English and Chinese, fluent Putonghua is a must.

 

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking "Apply" with a full resume.

All information collected will be used for recruitment purposes only.

Chow Tai Fook Jewellery Group Limited (SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.\nFounded in 1929, the Group’s iconic brand “CHOW TAI FOOK” has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The Group’s long-standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value etc.